That would mean the company could keep more search ad revenue and pay less of it to Apple. Google executives figured that if users had to make a choice, the number of European iPhone users who selected Chrome could triple, according to documents reviewed by the Times. Executives debated how aggressive the company should be in advocating for access to Apple's operating system. Google, which the law will force to allow more competition in search, explored ways to lobby EU regulators to crack open Apple's tightly controlled software ecosystem so Google could siphon users from Safari and Spotlight, the documents showed. Users setting up a new Apple device in Europe could also be presented with an option to select a default browser other than Safari. The law is expected to force Apple to allow customers in the EU to download rival app stores. Under the act, the EU is forcing large tech companies designated as "gatekeepers" to open their platforms to competitors by March, giving users a choice of which service to use, and to stop favoring their own services on their platforms. Google, already one of the world's largest internet businesses, saw an opening. While Google considered several options, including how much data it should have access to on the iPhone, it is unclear what the executives decided on.Īt the time, the European Union was readying the Digital Markets Act, which was designed to help smaller companies crack Big Tech's control of the industry. Last fall, Google executives met to discuss how to reduce the company's reliance on Apple's Safari browser and how best to use a new law in Europe to undermine the iPhone maker, documents showed. While Google bids on default settings because they matter, he added, users can and do change their defaults. "There are more ways than ever to search for information today, which is why our engineers make thousands of improvements a year to Search to ensure we deliver the most helpful results." "Competition in the tech industry is fierce, and we compete against Apple on many fronts," said Peter Schottenfels, a Google spokesperson.
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